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Logos

Through a combination of typography, imagery, and design principles, I strive to create memorable logos that leave a lasting impression, elevating brands and communicating their essence effectively.

Resize image project.jpeg
Green Threads mockup tag.png
Pure Radiance logo mockup.jpg
Sunrise acres bag mockup.jpg

Process

Crafting a logo is not just about creating a visual identity, it's about capturing the essence and story of a brand in a single, memorable mark.
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I first start my process by doing my research. I look into the company, competitors, and industry trends, I want to ensure that the logo stands out while remaining relevant. 
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Then I sketch and experiment with various concepts, shapes, and typography to find the perfect visual expression for the brand.
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Savory Safforn Logo Type Studies.jpg
Typography plays a crucial role in logo design, influencing its readability, personality, and impact. I meticulously explore different typefaces, letterforms, and compositions to find harmony between form and function.
Savory Safforn Logo Style.jpg
Savory Safforn Logo Shape Examples.jpg
In my logo design process, I enjoy experimenting with different layouts until I find the perfect fit for the brand's tone. By playing around with various options, I aim to capture the essence of what the brand represents. This involves continuously refining layouts until I achieve a design that truly reflects the brand's identity and resonates with it's audience.

Finished Product

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Once the perfect design is achieved, I deliver a finished logo that captures the brand's essence.
Green Threads logo.jpg
It Rescue Racine Logo copy.jpg
Sunrise Acres logo.jpg
Pure Radiance logo.jpg
Portfolio site logo.png

Graphic Design • Illustration

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414-533-5632
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